Repeatable growth motions
you can actually explain
Automation can run a hundred plays. Polipo tells you which ones are worth running for your stage and motion — and why the last one worked — so every win compounds into the playbook you hand your team.
5 sales-qualified leads by Friday. 3 in — on track.
Reply rate 15% — top third of the founder-led cold-outbound range for your stage (5–25%, 2026 data).
The positioning refinement's gain has held for 3 weeks → promoted to your playbook.
LinkedIn Ads CTR is slipping — back below your pre-March baseline. Proposed next sprint: re-test the hook that won in April.
GTM dashboard
Live · updated just now
5 sales-qualified leads by Friday
band: founder-led range for your stage · 5–25% · 2026 data
Prospect → meeting
9.4%
baseline 5% · target 10%
Holding · 4 wks
LinkedIn Ads CTR
1.1%
baseline 1.8% · pre-March
Slipping · proposed sprintWorking with a small group of committed founders.
The Challenge
You know the growth motion and can handle multiple channels in parallel.
Turning each initiative into a rigorous experiment → validation loop is why you are here.
Living playbook
The lineage with the experiments stripped away — only what promoted to main.
salesMetric-led openersales/outbound+4.1% replyMulti-thread enterprisesales/first-enterprise2 enterprise
marketingICP-led landing pagesmarketing/seo+1.9k organic/mo
communityFirst-3-postscommunity/social→ candidate
productPLG funnel conversionproduct/plg→ pending
6 plays promoted over 8 cycles · 1 cut and kept out. The trunk is the proof, not the prose.
Why Polipo
Many platforms promise you a spike.
Polipo tells you if it holds.
Most growth tooling reports good news: the number went up, the experiment “worked,” on to the next. Polipo measures for lasting impact. Every win gets a baseline and a target, then gets tracked — funnel and pipeline. Three weeks on: did the gain hold, or decay the moment your attention moved?
Prospect → meeting conversion
baseline 5% · target 10%
Speed-to-close (mid-market)
down from 28d · target ≤21d
And it doesn't break when you specialize.
One project, many functions
Grow into real functions without fragmenting what you've learned.
Sales, marketing, community, product — each becomes a function branch with its own approach. A marketing play can still derive from what sales already proved, and every win merges back into the one trunk they share.
Newest function. First posts live; standing approach still forming.
The origin function. Metric-led opener became the standing approach, merged to the trunk.
Two enterprise customers signed → folded into the playbook.
Derives from sales/outbound — reused the ICP sales proved. The /blog variant earned its own keep.
derives from sales/outbound
promote → marketing/blog
Thin pages, no organic lift → cut, with the reason kept.
Newest function — a signup → activation funnel experiment is live but not conclusive yet; no conversion read, so nothing has merged to the trunk.
Your stack
Plugged into where go-to-market already happens.
Your CRM, your call recordings, your analytics, your socials — Polipo isn't a replacement but the orchestration layer on top of them, with the rigor your ambition demands. One click to authorize, no vertical lock-in — use the best tool for each job. Composable, not a closed loop: it slots into the stack you've already built.
HubSpot
Salesforce
Google Analytics
Gmail
LinkedIn
Stripe
GitHub
Slack
Notion
Calendly
Google Calendar
Intercom
Mailchimp
Zoom…and 100+ more via managed connections.
Early access
Request early access
We onboard the people who own the growth motion in small batches during private beta: founders still running founder-led sales, and the first growth hires brought in to scale it.